The answer to this question depends on the industry you operate in. Right now, the obvious area to pivot toward is the COVID economy, which involves meeting a crisis-related demand.
Specific examples of how this demand is being met include breweries and distilleries who are now using their production equipment to create hand sanitizer. In the clothing industry, manufacturers have pivoted to creating personal protective equipment for medical staff.
Refer to Small Business BC’s article, Managing and Pivoting in a Time of Crisis, for further reading. Small Business BC also offers a range of FREE webinars aimed at helping small business owners survive and pivot during COVID-19. Find the details and view previous webinar recordings here.