The downturn in business surrounding COVID-19 offers an opportunity for business owners to step back and assess each area of their business.
Revisit your business plan: A business plan is supposed to be an organic, living document that is regularly updated and revisited. When was the last time you looked at your business plan? Take advantage of Small Business BC’s Strategy Planning for Business Growth service and speak to a business plan advisor about how you can achieve organic growth during and beyond COVID-19.
Time for those projects: Every business owner has projects they’ve been putting off due to a lack of time. Whether it’s creating a mobile app, improving their store or launching new product lines, now is the perfect time to put those projects in motion.
Work on your marketing plan: As times change, so should your marketing plan. Take this opportunity to look back at what has worked, what hasn’t, and develop a refined version of your ideal customer and plan your strategy for the coming months.